5 Ironmans 5 Countries
One mission: Beat Alzheimer's
A sports-driven solidarity initiative to raise awareness about brain health, give a voice to individuals living with Alzheimer's, caregivers, and scientists.
After his father was diagnosed with Alzheimer’s, Hassan Fadli launched an extraordinary challenge:
5 Ironmans in 5 European countries to mobilize public awareness and promote prevention.
A physical challenge but above all, a mission for brain health and hope.
Documentary IRONMINDS trailer (3 min)
Release early 2027 - 75min
Switzerland 7.9.23
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Portugal 10.21.23
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France 06.16.24
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Sweden 08.16.24
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Spain 10.06.24
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The Initiative
Turning a personal story into collective action
In 2018, Alzheimer’s disease entered the founder’s family.
Faced with the lack of awareness and the persistent stigma surrounding brain diseases, one conviction emerged:
we need to talk more, understand better, and act earlier.
This is how 5 Ironmans Beat Alzheimer’s was born: using sport as a powerful tool for awareness, dialogue, and social engagement.
The initiative brings together:
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individuals living with Alzheimer's
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caregivers
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researchers
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doctors
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public decision-makers
to help transform the way society looks at Alzheimer’s disease.
The Project
🎬 Documentary: IRONMINDS
A documentary exploring brain health across Europe through the 5-Ironman journey.
Featuring voices from patients, scientists, caregivers, and healthcare experts.
Its goal: to inspire, inform, and promote new perspectives on prevention and research.
🎓 Awareness & Education campaign
Public talks and educational events organized with: schools, institutions, associations, local communities
to promote brain health awareness from an early age.
🧬 Research: Healthy Aging Study, a pilot study exploring how: endurance sport, lifestyle, resilience
can influence cognitive health and healthy aging.
ACHIEVEMENT
What has already been achieved since launch:
🎬 30 days of documentary filming
👥 100+ participants involved, patients, researchers, doctors, caregivers, policymakers
🎥 12 awareness video clips produced
🎤 42 public talks and conferences
🏫 14 school interventions
👥 9,000 people reached
📰 12 media partners supporting dissemination
These actions have already created a strong movement around prevention and brain health.
SUPPORT THE INITIATIVE
Join the movement, You can support the project by:
🤝 becoming a partner
🎓 organizing a conference
🎬 supporting the documentary
❤️ making a donation
Together, we can help change the way Alzheimer’s is understood — and acted upon.
Practitioners / Specialists / Experts interviewed so far
Team
Birgitta Martensson
Ex CEO Alzheimer Switzerland
Hassan Fadli
Founder
Thomas Roos
Head of Sports & Science
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Mya Taillard
Student I caregive I Athlete
Partners
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Get-in-Touch
© 5ironmansbeatalzheimer 2026